Originally posted on VentureBeat:
Browsing is flawed — on the Web, but even more so on mobile. That’s the message Trapit co-founder Hank Nothhaft conveyed to me as he demoed his solution to the problem: a Trapit iPad application that uses artificial intelligence to deliver personalized content.
Trapit is the two-year-old, venture-backed intelligent discovery engine that hails from CALO, the same DARPA-commissioned artificial-intelligence project that birthed Apple’s Siri. The company’s eight-month-old product serves up nearly 5 million content recommendations a day from 120,000 human-vetted sources to consumers who use the tool to find fresh news, videos, articles, recipes, and images on the topics that interest them most.